tapad.com

Website review tapad.com

 Generated on June 07 2025 11:53 AM

Old data? UPDATE !

The score is 51/100

Good Model438489

SEO Content

Title

Tapad | Homepage

Length : 16

Perfect, your title contains between 10 and 70 characters.

Description

Connecting brands to consumers across devices

Length : 45

Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.

Keywords

Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.

Og Meta Properties

This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.

Headings

H1 H2 H3 H4 H5 H6
1 1 26 4 2 0
  • [H1] Adapt with Tapad
  • [H2] Enabling a better understanding of the consumer decision journey
  • [H3] The Tapad Graph
  • [H3] Switchboard
  • [H3] Hashed Email
  • [H3] Mobile Connections
  • [H3] CTV
  • [H3] IP Onboarding
  • [H3] Brands
  • [H3] Agencies
  • [H3] Platforms
  • [H3] Experian Marketing Blog
  • [H3] Engineering Blog
  • [H3] About us
  • [H3] Leadership
  • [H3] Privacy
  • [H3] News
  • [H3] Careers
  • [H3] Find Us
  • [H3] Tapad Life
  • [H3] We provide the world’s leading digital cross-device graph
  • [H3] We enable brands, agencies and platforms to unlock results
  • [H3] As your partner, we make The Tapad Graph work for you
  • [H3]
  • [H3] Identity
  • [H3] Solutions
  • [H3] Resources
  • [H3] Company
  • [H4] Target and measure
  • [H4] Reach and scale
  • [H4] Data enrichment
  • [H4] Personalization
  • [H5] Expanded Cookie Information
  • [H5] Our site uses cookies from the following partners:

Images

We found 27 images on this web page.

1 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.

Text/HTML Ratio

Ratio : 22%

Good, this page's ratio of text to HTML code is higher than 15, but lower than 25 percent.

Flash

Perfect, no Flash content has been detected on this page.

Iframe

Great, there are no Iframes detected on this page.

URL Rewrite

Good. Your links looks friendly!

Underscores in the URLs

Perfect! No underscores detected in your URLs.

In-page links

We found a total of 27 links including 0 link(s) to files

Anchor Type Juice
Identity Internal Passing Juice
Switchboard Internal Passing Juice
Hashed Email Internal Passing Juice
Mobile Connections Internal Passing Juice
CTV Internal Passing Juice
IP Onboarding Internal Passing Juice
Solutions Internal Passing Juice
Brands Internal Passing Juice
Agencies Internal Passing Juice
Platforms Internal Passing Juice
Resources Internal Passing Juice
Experian Marketing Blog External Passing Juice
Engineering Blog Internal Passing Juice
Company Internal Passing Juice
About us Internal Passing Juice
Leadership Internal Passing Juice
Privacy Internal Passing Juice
News Internal Passing Juice
Find Us Internal Passing Juice
Tapad Life Internal Passing Juice
Tapad (en-US) Internal Passing Juice
Opt Out Internal Passing Juice
Hashed Email Onboarding Internal Passing Juice
Engineering Blog Internal Passing Juice
Information Security Overview Internal Passing Juice
Do Not Sell My Personal Information Internal Passing Juice
here Internal Passing Juice

SEO Keywords

Keywords Cloud

brands reach agencies graph across digital onboarding devices tapad platforms

Keywords Consistency

Keyword Content Title Keywords Description Headings
tapad 11
graph 7
brands 5
across 5
platforms 5

Usability

Url

Domain : tapad.com

Length : 9

Favicon

Great, your website has a favicon.

Printability

We could not find a Print-Friendly CSS.

Language

You have not specified the language. Use this free meta tags generator to declare the intended language of your website.

Dublin Core

This page does not take advantage of Dublin Core.

Document

Doctype

HTML 5

Encoding

You have not specified the document's charset. Use this free meta tags generator to declare document's charset.

W3C Validity

Errors : 0

Warnings : 0

Email Privacy

Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.

Deprecated HTML

Great! We haven't found deprecated HTML tags in your HTML.

Speed Tips

Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Great, your website has few CSS files.
Too bad, your website has too many JS files (more than 6).
Too bad, your website does not take advantage of gzip.

Mobile

Mobile Optimization

Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap

Missing

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

Robots.txt

http://tapad.com/robots.txt

Great, your website has a robots.txt file.

Analytics

Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights


Device
Categories

Website Review

Website Review is a free SEO tool which provides you content analysis of the website.