Website review smartadserver.com
Generated on March 21 2025 20:43 PM
Old data? UPDATE !
The score is 51/100
SEO Content
Title
Equativ — Smarter Ads, Better Outcomes
Length : 38
Perfect, your title contains between 10 and 70 characters.
Description
Equativ's global ad platform unlocks advanced technology, consumer research, and data intelligence to foster improved user experiences.
Length : 135
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| locale | en_US |
| type | website |
| title | Equativ — Smarter Ads, Better Outcomes |
| description | Equativ's global ad platform unlocks advanced technology, consumer research, and data intelligence to foster improved user experiences. |
| url | https://equativ.com/ |
| site_name | Equativ |
| image | https://equativ.com/wp-content/uploads/2024/12/673bb4d16048018a25368444_meta.jpg |
| image:width | 1200 |
| image:height | 628 |
| image:type | image/jpeg |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 5 | 6 | 10 | 0 | 0 |
- [H1] Smarter Ads,Better Outcomes
- [H2] Unified for Better and Smarter Advertising
- [H2] Your Ultimate Tool for Smart, Simple Curation
- [H2] We Boost Marketing Outcomes for Advertisers
- [H2] The Only Full-Stack Platform for Publishers
- [H2] Get the Latest Insights
- [H3] Events
- [H3] The Green Media Summit: Harnessing Media to Inspire Positive Change
- [H3] Press
- [H3] Equativ Boosts Sustainable Advertising Credentials with Enhanced Green Media Solutions
- [H3] Blog
- [H3] Is Agentic AI The Next Game-Changer In Advertising?
- [H4] Engage
- [H4] Earn
- [H4] Enhance
- [H4] Buy Side
- [H4] Sell Side
- [H4] Solutions
- [H4] Technologies
- [H4] Resources
- [H4] About us
- [H4] Career
Images
We found 38 images on this web page.
12 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 8%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 48 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Curation | External | Passing Juice |
| CTV | External | Passing Juice |
| Cookieless | External | Passing Juice |
| Contextual | External | Passing Juice |
| Creative Enhancement | External | Passing Juice |
| Retail Media | External | Passing Juice |
| Sustainability | External | Passing Juice |
| SSP | External | Passing Juice |
| AdServer | External | Passing Juice |
| CTV | External | Passing Juice |
| Formats | Internal | Passing Juice |
| Blog | External | Passing Juice |
| Insights | Internal | Passing Juice |
| Case Studies | Internal | Passing Juice |
| Press Releases | Internal | Passing Juice |
| Help center | Internal | Passing Juice |
| Culture and Benefits | External | Passing Juice |
| Diversity Equity and Inclusion | External | Passing Juice |
| Join Us | External | Passing Juice |
| Our story | Internal | Passing Juice |
| Leadership | External | Passing Juice |
| Locations | Internal | Passing Juice |
| Corporate Social Responsibility | Internal | Passing Juice |
| Contact us | External | Passing Juice |
| See all insights | External | Passing Juice |
| Book Tickets | External | Passing Juice |
| The Green Media Summit: Harnessing Media to Inspire Positive Change | External | Passing Juice |
| View All Press | External | Passing Juice |
| Is Agentic AI The Next Game-Changer In Advertising? | External | Passing Juice |
| Engage | Internal | Passing Juice |
| Earn | Internal | Passing Juice |
| Enhance | Internal | Passing Juice |
| SSP | Internal | Passing Juice |
| Adserver | Internal | Passing Juice |
| CTV | Internal | Passing Juice |
| Curation | Internal | Passing Juice |
| Cookieless | Internal | Passing Juice |
| Blog | Internal | Passing Juice |
| Case studies | Internal | Passing Juice |
| Leadership | Internal | Passing Juice |
| Locations | Internal | Passing Juice |
| Culture and Benefits | Internal | Passing Juice |
| Diversity Inclusion and Impact | Internal | Passing Juice |
| Browse our job offers | External | Passing Juice |
| Legal Mentions | External | Passing Juice |
| Cookie Policy | External | Passing Juice |
| Privacy Policy | External | Passing Juice |
| SSO Policy | External | Passing Juice |
SEO Keywords
Keywords Cloud
cookies enable publishers solutions cookie help curation media all engage
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| solutions | 6 |  |
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| cookies | 6 | |
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| all | 6 | |
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| media | 6 | |
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| cookie | 5 | |
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Usability
Url
Domain : smartadserver.com
Length : 17
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 1
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
| Deprecated tags | Occurrences |
|---|---|
| <u> | 1 |
Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Too bad, your website has too many CSS files (more than 4). |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://equativ.com:443/ |
Robots.txt
http://smartadserver.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Website Review
Website Review is a free SEO tool which provides you content analysis of the website.